ABOUT US
BE VIA DEL SALE
Behind BE Via del Sale there is the desire to welcome you in the best possible way.
But there is also a project and the people who created it for you.
ONE STRUCTURE, ONE FAMILY, ONE PROJECT
BE Via del Sale, a new travel experience
Completely renovated and furnished with sober and refined taste, the 8 different BE Via del Sale solutions are located in a privileged position in the historic center of Varzi, a stone’s throw from the Malspina Castle and close to the main services of the city. And yet, it’s not just comfort that distinguishes these comfortable rooms and suites in the heart of Varzi.
BE Via del Sale is another Smart Hospitality solution by BE, inaugurated by the Bariani family with the B&B BE Duomo in Voghera.
The project, conceived by Jacopo Bariani, son of the architect Luigi Bariani and former manager together with his mother Maddalena and sister Camilla of Park Hotel Olimpia, redefines the experience of the guests’ stay.
Thanks to the help of new technologies and an innovative service based on comfort and practicality, every BE experience becomes an opportunity for a relaxing stay in Varzì, or to embark on the Via del Sale in the best possible way. All with simplicity and maximum privacy.
OUR HOSPITALITY PROJECTED TO THE FUTURE
Because we are smart
BE Via del Sale offers a smart experience tailored to your needs. Because you are at the center of everything, from the moment of arrival until check-out.
Maximum independence, total freedom, and incredible convenience in choosing your accommodation. This is BE Via del Sale.
Smart as comfortable
The rooms are close to all conveniences, from the parking lot to the breakfast bar (even with discounted rates), from the shops to the main attractions of the historic centre, up to the industrial and winemaking nerve centers of Varzi.
Smart as innovative
Thanks to the automated check-in and check-out service active 24 hours a day, you have complete freedom over your stay. And all using a simple code at your exclusive disposal, no more cards or keys.
Smart as flexible
FIND OUT HOW IT WORKS
Smart check-in and check-out
BE Via del Sale provides an innovative smart check-in and check-out system with automated access to access your suite 24 hours a day.
By making a reservation request, you will receive instructions by e-mail to confirm your stay in the BE Via del Sale solution you prefer.
From this point on, everything is in your hands: you confirm the booking and payment, enter your data and check-in online in total autonomy, whenever you want.
In the end, you will receive by e-mail a unique, secret and exclusive numerical code, necessary to access the structure and enjoy the services of your room, without any more keys or cards. And when you have finished your stay, you can simply leave the structure.
Because you are truly welcome here. Because here you are at BE Via del Sale.
With BE Via del Sale, hospitality is within reach. Literally.
Without keys, without cards and without wasting time.
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